Advertising Budget

Summary

The Advertising Budget table supports you in planning your Advertising Spendings and Revenue Goals per Month/Year and Marketplace.

How to Use

There are four tables:

1. Advertising Budget

2. Target ACoS

3. Target ROAS

4. Revenue Goals

Each of these tables is separated into:

1. Sponsored Products

2. Sponsored Brands

3. Sponsored Display

4. Sponsored Brands Video

5. DSP (Demand Side Platform)

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In order to set up your advertising budget planning, you have to select one of your marketplaces via the drop-down feature.

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Choose a business year.

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To fill in the Advertising Budget, Target ACoS, Target ROAS and Revenue Goals per Marketplace per Business Year, you have to download an Excel template.

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In the Excel template, you have to select a Reporting Year, e. g. “2021”, and a Marketplace via the drop-down feature.

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After doing so, you have to fill in the respective data for

1. Advertising Budget

2. Target ACoS

3. Target ROAS

4. Revenue Goal

By clicking on “Add Budget”, you are able to upload the filled in Excel template.

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In order to do so, just drag and drop the file or click on the blue file icon to choose the respective file.

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If you would like to add information for another Year or Marketplace, you have to upload another filled in Excel template (same format).

You cannot upload an Excel file for a Marketplace in which the company is not registered as an Amazon Vendor or Amazon Seller.

After uploading the respective Excel template, you can see the data for the chosen Marketplace and Business Year in the emax tool.

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You are able to delete all filled in data per Marketplace per Business Year.

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By clicking on “Export Data”, you can download an Excel-file with all the data filled in.

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You can compare the entered Target ACoS and Target ROAS in the Advertising Module of the Vendor Business Report and Seller Business Report.

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Main KPI’s Included

🏷️ Tags: sponsored-ads · budget · reference