Share of Voice in Search (Monitoring)

App path -> https://app.emax-digital.com/brand-share-of-voice-in-search-in-market-insights-add-ons

Overview

The Share of Voice in Search dashboard answers a single strategic question: when shoppers search for the keywords that matter to your category, whose products show up — and how is that mix changing over time?

For each keyword you track, the dashboard counts how often each brand's ASINs appear in Amazon's search results and converts that into a percentage share. Plotting those shares over time gives you a continuous read on the digital shelf — which brands are winning visibility, which are losing it, and where your brand sits relative to the competition. A second view drills into the individual ASINs powering each brand's visibility, with rank movement, demand signals, pricing, and ratings side by side.

The dashboard depends on the keyword list you maintain under Setup → Monitoring Configuration → Managing Tracked Keywords. The more relevant your keyword list, the more meaningful the visibility picture.

What You Can See

Brand Share of Voice — Visibility Trend Over Time
A line chart tracking each selected brand's share of total search-result appearances across your tracked keywords, period by period. If no brand filter is applied, the top 10 brands are shown individually and all remaining brands are grouped into an "Other" bucket. Granularity follows the Timerange Aggregation filter.

Brand Keyword Visibility — ASIN-Level Search Results
A detailed table showing the individual ASINs driving each brand's search visibility, ordered by Bought Last Month. Columns include last rank, rank trend, product identifiers, keyword, Bought Last Month, minimum sales estimation, price, sales label (e.g. "Amazon's Choice"), ratings, and last-seen date.

Key Filters

Common Use Cases

• Regular competitive position check — Set Keyword Segment to your core category keywords, Timerange Aggregation to Weekly, and leave Brands on the default top-10 view. A rising line for your brand means you are winning share; a flattening line against rising competitors means they are taking ground.

• Diagnose a drop in share of voice — Filter to your brand only, then scroll to the ASIN-level table and sort by Trend. ASINs with strongly negative rank trends are the ones slipping out of top positions. Cross-check Price, Rating, and Sales Label for explanations — a price increase, a dropped rating, or losing an "Amazon's Choice" badge are common causes.

• Separate earned vs. paid visibility — Run once with Placement Type set to organic, then with sponsored. A brand with strong sponsored share but weak organic share is buying its shelf presence and is vulnerable if it cuts ad budget.

• Spot a competitor's new launch early — Filter to your brand plus the competitor over the launch window. Watch how fast their share grows and at whose expense, then drill into their ASINs in the detail table to see demand signals.

• Identify high-value keywords to prioritise — Filter to a single keyword and read the ASIN table. High Bought Last Month and Min. Sales Estimation across the top-ranked ASINs mark it as a high-demand keyword worth investing in for both SEO and Sponsored Ads.

Key Notes

• Keyword coverage is what you maintain. The dashboard only knows about the keywords you have loaded into Data Input. Refresh your keyword list periodically — your Sponsored Ads keyword targeting and Amazon's Search Term Report are good sources.

• Share of voice is appearance-based, not impression-based. The percentage reflects how often a brand's ASINs appear in crawled search results — it is not weighted by actual shopper impressions or search volume. All tracked keywords count equally in the aggregate.

• Crawl frequency drives data granularity. Visibility data is built from periodic crawls of Amazon search results. Very short-lived rank changes between crawls may not be captured. Contact your emax digital account manager to confirm the crawl frequency for your account.

• Min. Sales Estimation is conservative. It multiplies Bought Last Month by the last known price — ignoring returns, promotional pricing, and variant-level price differences. Treat it as a lower-bound directional signal, not an exact revenue figure.

Data Refresh

Data updates daily.