The Market Monitoring sub-section tracks your brand's competitive visibility across two of Amazon's most important surfaces: search results pages and bestseller charts. Unlike performance dashboards that report on your own sales and advertising data, these tools measure your presence in Amazon's organic landscape relative to competitors — giving you an external view of your brand's standing on the digital shelf.
Both dashboards are also accessible from the Market Insights section, where their full documentation lives. The pages here in Monitoring provide a summary view and link through to the canonical content.
Dashboards in This Section
Share of Voice in Search (Monitoring)
Tracks how often your brand's products appear in Amazon search results for the keywords you monitor, expressed as a percentage share versus competitors. Shows a visibility trend over time and drills into the individual ASINs driving each brand's share. Depends on the keyword list you maintain under Setup → Monitoring Configuration.
Share of Voice per Category (Monitoring)
Tracks how often your brand's products appear in Amazon's Top 100 Bestseller lists for the categories you monitor, expressed as a share of total chart appearances. Shows a competitive trend over up to 24 months and includes a product-level table with rank movement, demand estimates, and pricing.
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