🔭Content Audit

Dashboard link: https://app.emax-digital.com/content-audit-in-monitoring-adjusted-for-monitoring

Overview

The Content Audit dashboard gives you a structured read on how well your Amazon product detail pages are set up across every marketplace you sell in. It centres on a single composite metric — the Content Score — which evaluates each ASIN against seven content best-practice benchmarks (title length, bullet points, images, product description, A+ Content, A+ Premium Content, and video) and rolls them up into a 0–100% score.

The dashboard answers two practical questions: "How healthy is my detail page content overall, and is it improving or declining?" and "Which specific ASINs have content gaps I should fix first?" It is designed for catalog managers, brand managers, and content teams who need to prioritise listing improvements with confidence that the effort will move the needle.

It works for both Vendor Central and Seller Central catalogues, and respects the filter bar so you can scope the audit to a specific category, marketplace, ASIN set, or tagged segment of your portfolio.

What You Can See on This Dashboard

Section 1 — Content Score Headline KPIs

The top of the dashboard gives you three quick scorecards summarising overall content quality for the ASINs in your selection.

Key metrics:

• Content Score (Current Week) — The average Content Score across all matched ASINs for the most recently completed week, with the prior week shown alongside as a baseline. A week-over-week change indicator tells you whether content quality is improving or declining.

• Content Score (Year-to-Date) — The average Content Score across all matched ASINs from the start of the current calendar year through the latest data point, compared against the full prior year as a long-term baseline.

How the Content Score is calculated: Each ASIN is evaluated on seven content metrics — Title Length, Bullet Points, Images, Product Description, A+ Content, A+ Premium Content, and Video. For each metric, the ASIN's value is compared against a category-wide benchmark. Meeting or exceeding the benchmark contributes positively to that ASIN's score. The individual ASIN scores are then averaged across your selection to produce the dashboard-level number.

A score of 100% means every ASIN in your selection fully satisfies every benchmark. Lower scores mean there are content gaps somewhere in the catalogue.

Section 2 — Content Score Weekly Trend

A 12-week line chart of the average Content Score, broken down by marketplace. This is where you confirm whether content improvement work is actually landing — or whether new listings, recent benchmark shifts, or competitive moves are dragging the score down.

Visualizations: Line chart with one line per marketplace, showing weekly average Content Score over the trailing 12 weeks.

Because benchmarks are based on category-wide averages, they can shift over time as competitors update their listings. A flat score with a falling benchmark could still represent relative improvement, and vice versa.

Section 3 — ASIN Detail Table

The operational heart of the dashboard. One row per ASIN in your active catalogue, with the overall Content Score plus a granular pass/fail breakdown of every individual content element. This is the table you use to build a fix list.

Columns shown:

• Product identification — Picture, ASIN, SKU, Product Title, Brand, Manufacturer, Marketplace, Portfolio Group, Number of Variants.

• Performance context — Bought Last Month (units sold last month, to help prioritise high-traffic ASINs), Rating, Number of Ratings, Availability, Ad Eligibility (with reason if ineligible).

• Overall score — Content Score [%] for the ASIN.

• Per-metric breakdown — For each of the content elements below, you see (a) the raw value where applicable (e.g. Title Length, Number of Bullet Points, Number of Images), (b) whether the element is present on the detail page, and (c) whether the element meets criteria against the category benchmark.

• Content elements evaluated: Product Title, Bullet Points, Images, Product Description, A+ Content, A+ Comparison Table, Brand Story, Brand Store Link, Brand in Title, Video in Image Block, Climate Pledge Friendly, Prime eligibility, Size Guide.

• Operational metadata — Specifications, Tracking Frequency, Last Seen (date of the most recent crawl).

How to read the criteria status:

• Meets criteria — the element meets or exceeds the category benchmark and is contributing positively to the Content Score.

• Does not meet criteria — the element falls below the category benchmark and is dragging the Content Score down. This is the actionable list.

• Not part of Content Score — the element is not included in the Content Score calculation for this ASIN's category. Its presence or absence has no impact on the score, even if "Does not have" appears.

Each row reflects the most recently crawled data for that ASIN.

Available Filters

Filter interaction notes

• Catalog Sub-Category depends on Catalog Category. Selecting one or more Categories narrows the Sub-Category list to only the values that belong to those Categories.

• Tracking in Catalog is the key gate for what appears in the audit. By default, only ASINs you have flagged as actively tracked in your Catalog are scored. Switching this filter will expand or restrict the universe of ASINs everywhere on the dashboard.

• Tag vs Auto Tag are independent and can be combined — Tag is manually maintained, Auto Tag is system-generated.

• Search is a free-text complement to the dropdowns: useful for jumping directly to a specific product without picking through category/tag filters.

Use Cases

1 — Monthly content health check

You want a quick read on whether your catalogue is in better shape than last month.

• Open the dashboard with your usual filters.

• Read the Content Score (Current Week) scorecard and compare it to the previous week.

• Open the Weekly Trend chart and check the slope per marketplace — is one country lagging the others?

• If a marketplace is dragging the average, filter Marketplace to that country and use the ASIN Detail Table to identify what's broken.

2 — Build a prioritised content fix list

You have a content team with limited bandwidth and need to know which ASINs to fix first.

• In the ASIN Detail Table, sort by Bought Last Month descending — this surfaces the highest-traffic products first.

• Filter visually for rows where Content Score is below your internal target (e.g. < 70%).

• For each ASIN, scan the per-metric "Meets criteria" columns to find the cheapest fixes (often: missing A+ Content, too few images, missing video, brand not in title).

• Export the list and hand it to the content team.

3 — Audit content for a single category or product line

You are preparing for a quarterly category review and need a focused content read.

• Set Catalog Category (and optionally Sub-Category) to the relevant slice of the portfolio.

• Read the headline KPIs — these now reflect only that category.

• Use the Weekly Trend to see if content quality in this category has moved.

• Use the ASIN Detail Table for the line-item view of every ASIN in the category.

4 — Validate that recent content work is paying off

Your team has updated a batch of ASINs over the last month.

• Filter Tag to the manual tag you assigned to the updated ASINs (or use the Search filter for a small set).

• Read the Weekly Trend to confirm the score has moved up since the work was done.

• Open the ASIN Detail Table and confirm each previously failing element now shows Meets criteria.

5 — Spot ASINs that are losing ad eligibility because of content issues

Listings that fail basic content requirements can lose Sponsored Ads eligibility.

• Open the ASIN Detail Table and look at the Ad Eligibility and Eligibility Reason columns.

• For ineligible ASINs, check the Content Score and per-metric breakdown — content gaps (missing title, missing images, missing description) are often the root cause.

• Fix the content elements flagged as "Does not meet criteria" to restore eligibility.

Limitations & Notes

• Score depends on category benchmarks. Benchmarks are derived from category-wide averages and shift over time as competitors update their listings. A stable Content Score does not always mean stable content — the bar may be moving underneath you. Conversely, an improving competitor landscape can push your score down even if your listings are unchanged.

• Crawled data, not real-time. Each row in the ASIN Detail Table reflects the most recent crawl. Check the Last Seen column for the data freshness of individual ASINs. Recent listing changes may take until the next crawl to be reflected.

• Tracking in Catalog gates the audit. ASINs that are not actively tracked in your Catalog will not appear by default. If a product you expect to see is missing, check the Tracking in Catalog filter and confirm the ASIN is set up in your Catalog.

• "Not part of Content Score" elements. Some elements (e.g. Size Guide, Climate Pledge Friendly) are only scored for certain categories. Where the per-ASIN status is "Not part of Content Score," fixing or removing that element will have no impact on the Content Score — though it may still have a UX or compliance value.

• A+ Premium Content is only available to a subset of brands (typically those invited by Amazon). For brands without access, this metric will consistently show as not met but will reflect the underlying entitlement rather than an actionable gap.

• Customisation. If the Content Monitor module is part of your emax digital plan, the Content Score weighting and benchmarks can be tailored to your brand's specific priorities. Contact your emax digital account manager to adjust.

• Marketplace coverage. The score is computed per marketplace, so the same ASIN sold in DE and UK is evaluated against the German and UK category benchmarks respectively and may receive different scores.

Data Refresh

Data updates daily.