Dashboard link: https://app.emax-digital.com/brand-share-in-top-keywords-from-asfr/top-keyword-asin-combinations-per-brand-from-asfr
Overview
For a selected brand, shows which ASINs are ranking against which search terms — and how strongly each ASIN owns demand (click share, conversion share) for that keyword. Built on ASFR data. Use it to identify hero ASINs per search term and find keyword opportunities.
What You Can See on This Dashboard
Section: ASIN Share for Brand
Table: Search Term, ASIN, Dl Asin (parent ASIN), Brand, Product Title, Product Type, Number of Occurences, All Occurences, Share, Avg Click Share, Avg Conversion Share, Avg Search Frequency Rank (lower = more popular).
Available Filters
|
Filter |
What it does |
Multi-select? |
|---|---|---|
|
Marketplace |
Single Amazon marketplace |
No |
|
Brand |
Brand(s) to inspect — anchor filter for this view |
Yes |
|
Product Type |
Amazon product type within the brand |
No |
|
Exclude Keyword |
Keyword fragment to exclude (e.g. exclude branded terms) |
No |
|
Keyword Filter |
Restrict to specific keyword fragments |
Yes |
Limitations & Notes
-
Top-3 positions only — ASINs ranked 4th or below not included.
-
Share is positional, not a sales metric. Use Avg Conversion Share as the strongest commercial signal.
-
Avg SFR is inverse: lower = more popular keyword.
-
Drill-down from parent Brand Share dashboard; timeframe inherited from parent.
Data Refresh
Data updates daily.