Customer Knowledge Base

🔭 Search Term Comparison (Brand View)

Dashboard link: https://app.emax-digital.com/top-keywords-from-amazon-search-frequency-rank/product-drill-down-in-asfr-search-term-comparison

Overview

Compares the Search Frequency Rank (SFR) of multiple Amazon search terms on a single line chart. SFR is Amazon's relative popularity ranking — lower number = more popular. A falling line = term gaining popularity.

What You Can See on This Dashboard

Section: Search Frequency Rank — Trend Over Time

Line chart: one line per entered search term, y-axis = SFR over time. Lower = more popular. A downward trend means the term is gaining search volume.

Available Filters

Filter

What it does

Multi-select?

Marketplace

Single Amazon marketplace

No

Reporting Range

Daily, Weekly, or Monthly aggregation

No

Search Term

Required. Enter terms comma-separated to compare

Yes

Product Type

Restrict to a specific Amazon product type

No

Limitations & Notes

  • Inverted scale — lower rank = more popular (line going DOWN = good).

  • Exact-match terms only.

  • Search Term filter is mandatory.

  • SFR is relative rank, not absolute search volume.