Dashboard link: https://app.emax-digital.com/seller-business-summary/seller-business-summary-print-version
Overview
The Seller Business Summary [Print Version] is the print-friendly companion to the standard Seller Business Summary. It consolidates the same headline metrics — organic and paid sales, traffic, conversion, Buy Box share, and advertising performance — into a layout optimised for export to PDF or paper. It is built for vendor and brand managers running a Seller Central (3P) business who need a clean, shareable weekly or monthly snapshot to circulate in business reviews, leadership decks, or external client meetings.
The dashboard is organised into three blocks: Reporting Overview (Main Metrics), Reporting Amazon Ads, and Historic Data. Every section respects the filter bar at the top — change Marketplace, Period, Advertising Type, or any other filter and the entire printable report updates consistently.
This dashboard covers Amazon Seller Central (3P) data only. Vendor Central (1P) sales are tracked separately in the Vendor Business Summary.
What You Can See on This Dashboard
Section 1 — Reporting Overview: Organic Sales / Paid Sales
The opening block on sell-out demand: how revenue split between paid (advertising-driven) and organic, with TACoS as the overall efficiency benchmark.
Visualizations:
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Ad Sales / Organic Sales — combined bar/line chart showing Paid Sales and Organic Sales per period (week/month/quarter/year depending on Reporting Range) with TACoS overlaid as a trend line.
Section 2 — Reporting Overview: Page Views / Conversion Rate
The traffic and conversion view alongside the revenue chart.
Key metrics:
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Page Views — number of times shoppers viewed your product detail pages.
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Conversion Rate (Orders) — Sold Units ÷ Page Views (%), for the current period and prior year.
Visualizations:
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Page Views vs Previous Year + Conversion Rate — combined chart showing Page Views (current vs previous year) with Conversion Rate (current vs previous year) as overlaid trend lines.
Section 3 — Main KPI Scorecards (Row 1)
A row of six headline KPI tiles summarising the period at a glance.
Key metrics:
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Sales (Total) — total Seller Central revenue (organic + paid) for the selected period.
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Sales Organic — revenue not attributed to advertising.
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Sales Share Organic — organic revenue as a share of total sales (%).
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ACoS (Advertising Cost of Sales) — Ad Spend ÷ Ad Sales (%). Lower is more efficient.
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TACoS (Total Advertising Cost of Sales) — Ad Spend ÷ Total Sales (%). Captures advertising's share of the whole business.
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Ad Spend — total advertising expenditure for the period.
Section 4 — Main KPI Scorecards (Row 2)
A second row of six tiles digging deeper into conversion, traffic, and Buy Box health.
Key metrics:
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Conversion Rate Total — Sold Units ÷ Page Views overall (%).
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Conversion Rate Ads — Ordered Units ÷ Ad Clicks (%). How well paid traffic converts.
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Conversion Rate Organic — (Ordered Units − Ad Units) ÷ Sessions (%). How well unpaid traffic converts.
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Detail Page Views — total page views on your product detail pages.
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Buy Box Share — the share of detail-page views where your offer won the Buy Box.
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Share of Ad Sales of Total Sales — Paid Sales ÷ Total Sales (%).
Section 5 — Winner ASINs (Total Sales)
Two tables ranking your top-performing ASINs by total sales for the period.
Section 6 — Winner Categories (Total Sales)
The same two-table structure as Winner ASINs but rolled up to category.
Section 7 — Reporting Amazon Ads: Ad Sales / Ad Spend
The advertising block opens with a paired bar/line chart of headline ad performance over time.
Section 8 — Reporting Amazon Ads: Clicks / Conversion Rate
The funnel view of advertising effort vs results.
Section 9 — Advertising KPI Scorecards (Row 1)
Six headline ad-performance tiles: Ad Sales, Weekly Ratio Ad Sales / Total Sales, ACoS, TACoS (All), Ad Spend, CPO.
Section 10 — Advertising KPI Scorecards (Row 2)
A second row of six tiles: Conversion Rate Ads, Impressions, Clicks, Ad Units, CTR, CPC.
Section 11 — Advertising KPI Scorecards (Row 3)
CPM and ROAS.
Section 12 — Advertising Summary Table
A marketplace-level pacing table comparing current period results against goals and year-to-date totals.
Section 13 — Winner ASINs (Paid Sales)
Two tables ranking ASINs by Paid Sales.
Section 14 — Winner Categories (Paid Sales)
Category-level view of advertising effectiveness.
Section 15 — Winner Campaigns (Paid Sales)
Two tables ranking top advertising campaigns by Paid Sales.
Section 16 — Top 10 Best-Selling Keywords
Keyword-level view: Paid Sales, ACoS, Ad Spend, Impressions, Clicks, CTR, CR Ads per search term.
Section 17 — Historic Data
Period-by-period audit trail: Ordered Product Sales, Units Ordered, Page Views, Conversion Rate, Buy Box Share.
Available Filters
|
# |
Filter |
What it does |
Multi-select? |
|---|---|---|---|
|
1 |
Reporting Range |
Weekly, Monthly, Quarterly, or Yearly |
No |
|
2 |
Period |
Specific date constrained to Reporting Range |
No |
|
3 |
Marketplace |
One or more Amazon marketplaces |
Yes |
|
4 |
Currency |
Display currency for all monetary KPIs |
No |
|
5 |
Brand |
One or more brands in your Seller Central account |
Yes |
|
6 |
Category |
One or more product categories |
No |
|
7 |
Subcategory |
Sub-category under selected category |
No |
|
8 |
Tag |
Filter by manually assigned product tags |
No |
|
9 |
ASIN Auto Tag |
Filter by automatically assigned tags |
Yes |
|
10 |
Advertising Type |
Sponsored Ads or DSP |
No |
|
11 |
Compare to |
Previous Period or Previous Year |
No |
Limitations & Notes
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Seller Central (3P) only. Does not include Vendor Central data.
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Print-optimised layout. Use browser print-to-PDF for export.
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Advertising Type is single-select. Run separately for Sponsored Ads and DSP.
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Revenue Goal and Total Budget must be configured in your emax digital account to appear in the Advertising Summary Table.
Data Refresh
Data updates daily.