Key Insights give you a quick overview of the most important topics in your Amazon business. They highlight events that require your attention and let you jump straight into the relevant area of the tool to take action.
Please note that this dashboard is currently in beta, and your feedback is invaluable as we continue to improve and refine the experience.
Where to Find the Key Insights Board
You can find the Key Insights Board on the right-hand side of the Home section of the emax digital tool.
⚠️ Image check needed (intern): the source page included four screenshots (the board location on Home, the board itself, and the Emma chat). They were not carried over by the migration and need to be re-added manually in Confluence.
What the Key Insights Board Shows
The board informs you about events that require your attention and gives you the opportunity to access details via the tool and take immediate action. For the full catalogue of available insight types and recommended action steps for each, see How Key Insights Are Generated. To manage, filter, and subscribe to insights, see Managing and Filtering Insights.
Ask Emma for General Amazon Insights
If you have general Amazon questions, you can use the Emma chat to get answers. The chat is available within the emax digital tool and can help you with anything Amazon-related.
Migration note (Phase 1b): Migrated from the legacy Reference & FAQ page "What are Key Insights?". The insight catalogue and action steps were placed on How Key Insights Are Generated, and the email/subscription content on Managing and Filtering Insights. Content reproduced from the existing v3 page with grammar and formatting tidied; no new information added. Flagged for the later optimisation phase.