This page lists the available Key Insight types — what each one means, how often it is evaluated, and which merchant type it applies to — along with recommended action steps.
Available Insights
|
Category |
Type |
Meaning |
Interval |
Merchant Type |
|---|---|---|---|---|
|
Performance |
Ordered Revenue Drop (Last 30 Days) |
Your achieved ordered revenue for the past 30 days is more than 50% lower than in the same period prior. |
Rolling, last 30 days vs. previous 30 days |
Vendor |
|
Performance |
Sales Drop (Last 30 Days) |
Your achieved sales in the past 30 days are more than 50% lower than in the same period before. |
Rolling, last 30 days vs. previous 30 days |
Seller |
|
Visibility |
Share of Voice Drop (Last Week) |
Your share of voice in the past week was 50% lower than in the same period prior. |
Last week vs. the week before |
Vendor & Seller |
|
Product Health |
Status Change |
The status of your product detail page has changed. |
Real-time |
Seller |
|
Product Health |
Detail Page Offline |
Your product detail page has been deleted. |
Real-time |
Seller |
|
Buy Box & Price |
Low Buy Box Share (Seller) |
Your Buy Box share for the listed items was less than 90% in the past week. |
Last week vs. the week before |
Seller |
|
Buy Box & Price |
Buy Box Price < RRP (Last Week) |
The Buy Box price in the past week was less than 30% of the recommended retail price. |
Last week vs. the week before |
Vendor & Seller |
|
Buy Box & Price |
Low Buy Box Share (Vendor) |
Your Buy Box share for the listed items was less than 90% in the past week. |
Last week vs. the week before |
Vendor |
|
Buy Box & Price |
Lost Buy Box (Last Week Compared to the Week Before) |
Since the last check, you've lost the Buy Box for the listed items. |
Last week vs. the week before |
Vendor & Seller |
|
Inventory |
Low Stock Items (Vendor) (Out of Stock in 7 Days) |
Assuming the sales speed of the past 7 days, the listed items will run out of stock within the next 7 days. |
Daily |
Vendor |
|
Inventory |
Low Stock Items (Seller) (Out of Stock in 7 Days) |
Assuming the sales speed of the past 7 days, the listed items will run out of stock within the next 7 days. FBM and FBA are aggregated. |
Daily |
Seller |
|
Content |
Low Content Score (Current Status) |
The live content score for the listed items is below 50%. |
Last week vs. the week before |
Vendor & Seller |
|
Content |
PDP ≠ Master (Last 7 Days) |
During the last check, discrepancies between the PDP and master content were found for at least one content element. |
Last week vs. the week before |
Vendor & Seller |
|
Content |
Rating Change (Last Week Compared to the Week Before) |
The average product rating for the listed items has changed. |
Last week vs. the week before |
Vendor & Seller |
|
Advertising |
Ad Spend but No Ad Sales — Campaigns (Last Week) |
The ad spend for the listed campaigns is higher than €10, but sales are 0. |
Daily |
Vendor & Seller |
|
Advertising |
Ad Spend but No Ad Sales — ASINs (Last Week) |
The ad spend for the listed ASINs is higher than €10, but sales are 0. |
Daily |
Vendor & Seller |
|
Advertising |
Ad Spend but No Ad Sales — Keywords (Last Week) |
The ad spend for the listed keywords is higher than €10, but sales are 0. |
Daily |
Vendor & Seller |
|
Advertising |
Ad Spend but No Ad Sales — Targets (Last Week) |
The ad spend for the listed targets is higher than €10, but sales are 0. |
Daily |
Vendor & Seller |
|
Advertising |
Campaign Stopped |
The listed campaigns have been stopped. |
Daily |
Vendor & Seller |
|
Advertising |
Ad Spend Optimisation Opportunity |
The listed ASINs are actively advertised despite having high organic traffic. |
Daily |
Vendor & Seller |
Action Steps for Insights
Performance
Ordered Revenue Drop / Sales Drop — Check top ASINs for changes in sales, traffic, and conversion. Verify buyability, adjust pricing, create promotions, or review advertising and competitor activity.
Product Health
Status Change / Detail Page Offline — Review Amazon notifications, resolve the root cause, and resubmit content or reactivate the listing via Seller Central.
Buy Box & Price
Low Buy Box Share / Lost Buy Box — Adjust pricing, review fulfilment settings (FBA improves eligibility), and monitor for unauthorised sellers.
Buy Box Price < RRP — Review active promotions and reprice to align with the RRP.
Inventory
Low Stock (Out of Stock in 7 Days) — Replenish immediately, ensure FBA shipments are in transit, and set stock alerts to prevent future shortages.
Content
PDP ≠ Master — Identify mismatched elements and synchronise the PDP with master content records.
Rating Change — Review recent reviews for trends and address customer concerns through support or product adjustments.
Advertising
Ad Spend but No Ad Sales — Pause low-ROI campaigns, add negative keywords, and optimise targeting and creatives.
Campaign Stopped — Check campaign settings and reactivate if the pause was unintentional.
Ad Spend Optimisation Opportunity — Evaluate whether advertising spend is still needed for high-organic-traffic ASINs, and reallocate budget if appropriate.
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