How Key Insights Are Generated

This page lists the available Key Insight types — what each one means, how often it is evaluated, and which merchant type it applies to — along with recommended action steps.

Available Insights

Category	Type	Meaning	Interval	Merchant Type
Performance	Ordered Revenue Drop (Last 30 Days)	Your achieved ordered revenue for the past 30 days is more than 50% lower than in the same period prior.	Rolling, last 30 days vs. previous 30 days	Vendor
Performance	Sales Drop (Last 30 Days)	Your achieved sales in the past 30 days are more than 50% lower than in the same period before.	Rolling, last 30 days vs. previous 30 days	Seller
Visibility	Share of Voice Drop (Last Week)	Your share of voice in the past week was 50% lower than in the same period prior.	Last week vs. the week before	Vendor & Seller
Product Health	Status Change	The status of your product detail page has changed. Status can be buyable, discoverable, or deleted. See Amazon documentation.	Real-time	Seller
Product Health	Detail Page Offline	Your product detail page has been deleted.	Real-time	Seller
Buy Box & Price	Low Buy Box Share (Seller) (Current Status)	Your Buy Box share for the listed items was less than 90% in the past week.	Last week vs. the week before	Seller
Buy Box & Price	Buy Box Price < RRP (Last Week)	The Buy Box price in the past week was less than 30% of the recommended retail price.	Last week vs. the week before	Vendor & Seller
Buy Box & Price	Low Buy Box Share (Vendor) (Current Status)	Your Buy Box share for the listed items was less than 90% in the past week.	Last week vs. the week before	Vendor
Buy Box & Price	Lost Buy Box (Last Week Compared to the Week Before)	Since the last check, you've lost the Buy Box for the listed items.	Last week vs. the week before	Vendor & Seller
Inventory	Low Stock Items (Vendor) (Out of Stock in 7 Days)	Assuming the sales speed of the past 7 days, the listed items will run out of stock within the next 7 days.	Daily	Vendor
Inventory	Low Stock Items (Seller) (Out of Stock in 7 Days)	Assuming the sales speed of the past 7 days, the listed items will run out of stock within the next 7 days. FBM and FBA are aggregated.	Daily	Seller
Content	Low Content Score (Current Status)	The live content score for the listed items is below 50%.	Last week vs. the week before	Vendor & Seller
Content	PDP ≠ Master (Last 7 Days)	During the last check, discrepancies between the PDP and master content were found for at least one content element.	Last week vs. the week before	Vendor & Seller
Content	Rating Change (Last Week Compared to the Week Before)	The average product rating for the listed items has changed.	Last week vs. the week before	Vendor & Seller
Advertising	Ad Spend but No Ad Sales — Campaigns (Last Week)	The ad spend for the listed campaigns is higher than €10, but sales are 0.	Daily	Vendor & Seller
Advertising	Ad Spend but No Ad Sales — ASINs (Last Week)	The ad spend for the listed ASINs is higher than €10, but sales are 0.	Daily	Vendor & Seller
Advertising	Ad Spend but No Ad Sales — Keywords (Last Week)	The ad spend for the listed keywords is higher than €10, but sales are 0.	Daily	Vendor & Seller
Advertising	Ad Spend but No Ad Sales — Targets (Last Week)	The ad spend for the listed targets is higher than €10, but sales are 0.	Daily	Vendor & Seller
Advertising	Campaign Stopped	The listed campaigns have been stopped.	Daily	Vendor & Seller
Advertising	Ad Spend Optimisation Opportunity	The listed ASINs are actively advertised despite having high organic traffic.	Daily	Vendor & Seller

Action Steps for Insights

Performance

Ordered Revenue Drop (Last 30 Days) — if your ordered revenue has dropped by more than 50% compared to the previous period:

Analyse performance: Review your top-performing ASINs for changes in sales, traffic, and conversion rates.
Ensure buyability: Verify that all products are fully buyable and visible in your catalogue.
Advertising & competition: Assess your advertising campaigns and monitor competitor activity.
Drive sales: Adjust pricing, create promotions, or launch new campaigns to boost revenue.

Sales Drop (Last 30 Days) — if sales in the past 30 days have decreased significantly:

Compare periods: Analyse sales data and identify patterns in product performance.
Stock & visibility: Ensure products are listed, buyable, and visible.
Promotions & pricing: Create strategic promotions or adjust pricing to stay competitive.
Resolve fulfilment issues: Address potential stockouts or shipping delays.

Product Health

Status Change — if the status of a product has changed (e.g. non-buyable, non-discoverable):

Check notifications: Use the provided Amazon notification link to identify specific issues.
Take action: Fix the root cause of the status change.
Resubmit content: Update and resubmit product information via Seller Central.

Detail Page Offline — if a product detail page has been deleted:

Review notifications: Investigate Amazon alerts for reasons such as policy violations or stock issues.
Resolve problems: Rectify the issues (e.g. restocking inventory or addressing compliance concerns).
Re-list products: Reactivate the product via Seller Central.

Buy Box & Price

Low Buy Box Share — if your Buy Box share is below 90%:

Adjust pricing: Align your pricing with competitors or use deals and vouchers to attract buyers.
Fulfilment settings: Consider switching to FBA, which often improves Buy Box eligibility.
Monitor competitors: Watch for unauthorised sellers and file complaints if needed.

Buy Box Price < RRP — if the Buy Box price is significantly lower than the recommended retail price:

Check promotions: Review discounts or promotions that may be affecting pricing.
Reprice: Adjust the price to match or align closely with the RRP.

Lost Buy Box — if the Buy Box has been lost:

Investigate causes: Review pricing, stock availability, and competition.
Optimise: Reclaim the Buy Box by adjusting pricing or resolving stock issues.

Inventory

Low Stock Items (Out of Stock in 7 Days) — if products risk going out of stock:

Replenish immediately: Restock affected ASINs to avoid lost sales.
FBA shipments: Ensure shipments are en route to Amazon fulfilment centres.
Monitor stock: Set up alerts to prevent future shortages.

Content

PDP ≠ Master Content — if discrepancies exist between the live PDP and master content:

Identify issues: Use emax digital tools to locate mismatched content elements.
Update content: Synchronise PDP content with the master records.

Rating Change — if product ratings have changed significantly:

Review feedback: Investigate recent reviews for trends or recurring issues.
Take action: Address customer concerns through proactive support or product adjustments.

Advertising

Ad Spend but No Ad Sales — Campaigns — if campaigns have spent more than €10 without generating sales:

Pause low-ROI campaigns: Focus resources on campaigns that drive results.
Optimise strategies: Experiment with different creatives, bids, and targeting.
Use negative keywords: Avoid wasting ad spend by excluding irrelevant terms.

Ad Spend but No Ad Sales — ASINs — if specific ASINs show ad spend without sales:

Evaluate performance: Check product page quality, pricing, and reviews.
Enhance pages: Improve product content to increase conversion rates.

Migration note (Phase 1b): Migrated from the legacy Reference & FAQ page "What are Key Insights?" (the insight catalogue and action-step portions). Content reproduced from the existing v3 page with grammar and formatting tidied; no new information added. Flagged for the later optimisation phase.