Find out how you can check which ASINs have a negative Sales Trend and why.
For this Use Case we use the Sales & Traffic Report as well as the ASIN Focus report
Step 1
Check whether you can see a negative trend in the Sales in the Seller Sales & Traffic Report.
Step 2
To find out the reason for the negative trend we go to ASIN level in the ASIN Focus Dashboard in the next step.
Step 3
You can use the Ordered Revenue Trend column and sort it to see the ASINs with the most negative trend first.
Step 4
For that ASINs you can now check the different Sales influencing KPIs to see where the pain point is:
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Content is broken
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Variations are broken
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Traffic is decreasing
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Search Rank dropped
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Advertising spend dropped
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No stock
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Lost Buy Box
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etc.
🏷️ Tags: seller-analytics · how-to · reference · troubleshooting · seller · asin-focus